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Session Description: The aim of this session is to address the key challenges currently facing the tourism sector in the context of dynamic social, economic, and technological change. We seek contributions on a wide range of issues, including evolving tourist preferences, digital transformation of services, demographic shifts, and the pursuit of sustainable development. The session will serve as a platform for presenting research, case studies, and practical solutions that can help the tourism industry grow in line with consumer expectations and broader economic needs. Proposed Thematic Areas: Emerging tourism trends: changing travel styles, local and domestic tourism, city-breaks, senior tourism. Innovation and digitalization in tourism – e-commerce, digital platforms, AI, data-driven decision-making. Tourism and demographic change – ageing societies, Generations Y and Z as consumers of tourism services. Sustainable tourism – balancing economic benefits, environmental protection, and community well-being. Partnerships between academia, business, and policy-makers in shaping regional tourism attractiveness. Introduction to the Session: Tourism is one of the fastest-growing sectors of the global economy, yet it is also highly vulnerable to global shocks and rapid social transformations. The pandemic, accelerated digitalization, shifting consumer demands, and demographic challenges are just some of the forces reshaping the industry today. This session invites scholars and practitioners to share perspectives on the competencies, innovations, and business models that will define the future of tourism.

We cordially invite you to participate in the 11th International Scientific Conference in the series "Science and Business – Common Challenges." The event will be held in a hybrid format – on-site at the Faculty of Management, AGH University of Science and Technology in Krakow, and online via the MS Teams platform, on Thursday, November 20, 2025. This year, we offer you the opportunity to publish in indexed scientific journals (140, 100, 70, and 40 points) and in a prestigious Routledge monograph (300 points). We encourage you to review our publications, available on the conference website: https://www.sciencebusiness.pl/nasze-publikacje Those interested in earlier publication, still in 2025 (due to the evaluation process), please contact us by email to arrange this possibility individually. The conference aims to create a space for exchanging knowledge and experiences and building a platform for B2B and S2B cooperation—connecting the scientific, business, and public administration communities. The program includes presentations of scientific research results, discussions among interdisciplinary experts, and panel sessions enriched with moderated meetings and networking with entrepreneurs, representatives of business support organizations, chambers of commerce, and local authorities. This year, we will focus on the competencies of the future , which will be crucial in the context of digital transformation, sustainable development, and the integration of modern technologies with business practice. Discussions will be led by academics, practitioners, and experts in innovation and competency management. On behalf of the Organizing Committee, Ph.D. engineer Joanna Duda, prof. AGH Chairwoman of the Organizing Committee